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Low information voter : ウィキペディア英語版
Low information voter
Low information voters, also known as LIVs or misinformation voters, are people who may vote, but who are generally poorly informed about politics. The phrase is mainly used in the United States, and has become popular since the mid-1990s.
==Origins==
American pollster and political scientist Samuel Popkin coined the term "low-information" in 1991 when he used the phrase "low-information signaling" in his book ''The Reasoning Voter: Communication and Persuasion in Presidential Campaigns''. Low-information signaling referred to cues or heuristics used by voters, in lieu of substantial information, to determine who to vote for. Examples include voters liking Bill Clinton for eating at McDonald's, and perceiving John Kerry and Barack Obama as elitist for wind-surfing and golfing respectively.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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